Technology stories are an important and impactful method to effectively communicate new product technology for Gerber. I was the lead designer who needed to visually communicate the technology that their new products incorporated and successful implementation was key. My goal was to create something visually impactful that made the consumer excited and interested to learn more about the product and ultimately purchase the product. Below are some examples of these technology stories.
While working as the Lead Packaging Designer for Gerber, I was tasked with leading the new packaging initiative to develop sustainable packaging for all new and existing products. It was a difficult task, but I was eager to get in and produce something creative, fresh, and appealing to the target customer. The size options had to be minimal and would need to work with a variety of product sizes. I wanted the customer to be able to feel the product without being injured, which was a big task, but the final packaging did include this key feature. Not only did I lead the design of all packaging, but I also had the task of developing a whole new logo set for all product packaging. The final result was a huge win for our marketing team and is still in the standard packaging for Gerber.
